Our Mission

We say Yes To innovative, natural, fun and efficacious beauty solutions from head to toe, free of the nasties and filled with the goodies.


Yes To products that work because we never compromise. Our products are free of nasty toxic ingredients and filled with love and laughter. They contain at least 95% natural ingredients, are free of parabens and made with recyclable materials (keep mama earth happy!).


Yes To makes you smile (read our packaging!). We want to inspire people to take ordinary life moments and make them extraordinary by doing two things:
a) Smiling more (let’s see it!)
b) Saying YES at least once a day!


We believe in saying Yes to Happiness! By working along side women and aligning with like-minded organizations, Yes To is helping to change the way women find and radiate true happiness.
Our Story

Once upon a time...

Two mates met while playing soccer. One dominated the field, the other had the best 'after goal' dance moves -- it was the perfect match (pun, totally intended).

Besides shaking up the field, their goal (again, intended) was to shake up the world and create a super-natural beauty line, made with fruits and veggies (yumm . . . ) that works, is guilt-free (no more breaking the bank!) and free of all the nasties (ahhh. . . so clean). It was a lofty goal but from there, Yes To was born.

Fast-forward...Yes To is now a global leader in natural beauty products, with award-winning formulas and unique collections, that can be found in over 27,000 stores (from the biggies to the mom and pops) across the world.

Yes To has gone from two captains to a team of fun-loving, wine-drinking, active-life living folks in Pasadena.