our mission & story

For over 15 years, Yes to has brought natural, clean beauty products to the masses. Created with a belief that everyone deserves high quality, good-for-you skincare at a price that won’t break the bank, Yes To helped lead the industry by introducing a collection of fruit and veggie based products that deliver on their promises.

Today, we continue to stand behind our original intentions and values. With each new skin, hair and body care item we bring to you, we focus on ingredients, quality and most importantly, how it works for you and your lifestyle. We remain dedicated to ensuring everything we do meets our four brand pillars.

  • we look to nature for
    inspiration and our
    ingredients to deliver
    95% natural and
    effective skincare.

  • our dedication to
    the highest quality
    standards and
    formulations means
    no compromises.

  • we create intuitive
    skin care solutions
    that take the hard
    work out of finding
    the right routine.

  • we foster supporting
    each other through the
    shared struggles and
    experiences on the
    journey of changing skin.

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We're proud of the award-winning formulas that make up our collections, ensuring there is something for every skin type and every step of your routine. Our collections include five skincare and one haircare line:


blemish prone skin

The best-selling Tomatoes line is loaded with blemish-fighting ingredients such as salicylic acid and sulfur to promote clearer skin.

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dry skin

The fragrance-free Avocado line gives dry, dehydrated skin new life thanks to the moisturizing benefits of Avocado Oil and Hyaluronic Acid.

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all skin types

The Watermelon line lightly hydrates all skin types for a refreshing and healthy-looking complexion.

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dull & uneven skintone

The Grapefruit line enhances your skin’s radiance and glow with a dose of Vitamin C.

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sensitive skin

The Cucumber line, with our compostable and ever-so-popular facial wipes, calms sensitive skin with soothing ingredient blends.

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tea tree

scalp relief

The Tea Tree haircare line helps provide soothing relief to a dry, itchy scalp.

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