our mission & story
For over 15 years, Yes to has brought natural, clean beauty products to the masses. Created with a belief that everyone deserves high quality, good-for-you skincare at a price that won’t break the bank, Yes To helped lead the industry by introducing a collection of fruit and veggie based products that deliver on their promises.
Today, we continue to stand behind our original intentions and values. With each new skin, hair and body care item we bring to you, we focus on ingredients, quality and most importantly, how it works for you and your lifestyle. We remain dedicated to ensuring everything we do meets our four brand pillars.
-
we look to nature for
inspiration and our
ingredients to deliver
95% natural and
effective skincare. -
our dedication to
the highest quality
standards and
formulations means
no compromises. -
we create intuitive
skin care solutions
that take the hard
work out of finding
the right routine. -
we foster supporting
each other through the
shared struggles and
experiences on the
journey of changing skin.
We're proud of the award-winning formulas that make up our collections, ensuring there is something for every skin type and every step of your routine. Our collections include five skincare and one haircare line:
tomatoes
blemish prone skin
The best-selling Tomatoes line is loaded with blemish-fighting ingredients such as salicylic acid and sulfur to promote clearer skin.
avocado
dry skin
The fragrance-free Avocado line gives dry, dehydrated skin new life thanks to the moisturizing benefits of Avocado Oil and Hyaluronic Acid.
watermelon
all skin types
The Watermelon line lightly hydrates all skin types for a refreshing and healthy-looking complexion.
grapefruit
dull & uneven skintone
The Grapefruit line enhances your skin’s radiance and glow with a dose of Vitamin C.
cucumber
sensitive skin
The Cucumber line, with our compostable and ever-so-popular facial wipes, calms sensitive skin with soothing ingredient blends.
tea tree
scalp relief
The Tea Tree haircare line helps provide soothing relief to a dry, itchy scalp.